The courage to do things differently, an eye for detail, and an emphasis on long-term relationships are the main tenets of Dedicated, a company specializing in communication and brand building. The founders have created an ideal home for their boutique PR agency at Offices Unlimited in the center of Prague.
The name itself defines the way the Dedicated team works—with maximum consistency, dedication, and attention to detail. Founders Šárka Niklová and Nikita Hanek bring together their extensive experience in marketing, PR, and brand management—under a shared brand, they’ve created a strategy that combines data, creativity, and the human dimension of communication. “Instead of short-term campaigns without a deeper impact, we focus on building brand value, strategic communication, and meaningful collaboration,” says Šárka Niklová.
“Every brand has its own story. Our role is to help tell that story in a way that is authentic, understandable, and credible in the long term,” adds Nikita Hanek. The company works with clients in the lifestyle, beauty, hospitality, and retail sectors—key projects include communications for the jewelry brand Apart. “Long-term brand building is based on trust, consistency, and attention to detail. This is the approach that has proven most successful for us in practice. The purpose of communication is not only visibility, but above making a real impact and long-term value for the brand,” adds Hanek.
The high quality of services and individual approach that the Dedicated team offers is also appreciated at Offices Unlimited.
“We chose Offices Unlimited Na Příkopě 15 primarily because of its exceptional location in the very center of Prague and its quiet, modern environment, which allows us to fully concentrate on our work,” explains Šárka Niklová. “We like the combination of intimate office and professional facilities in the form of elegant meeting rooms and support services, which allow us excellent flexibility and comfort when meeting with clients,” adds Nikita Hanek.